We are so excited to share this limited edition capsule collaboration we have created with the incredible house of Rodarte in celebration of Wildflowers & All the Rest. We are also proud to announce that this is a tribute to Tom’s dedication to mentorship & artistic collaboration. In this spirit, 25% of net proceeds from sales of this collection in the Tom Petty Store will be given to the D’Addario Foundation’s GIRLS IN MUSIC initiative, which provides girls from underserved communities with their first, meaningful access to life-changing music education. Additional donations to the D’Addario Foundation’s GIRLS IN MUSIC initiative can be made HERE.
In 1995, Kate and Laura Mulleavy, founders of the legendary fashion house Rodarte, saw their first Tom Petty & The Heartbreakers concert during the legendary Dogs With Wings tour, and it left a deep musical impression on the sisters.
“Tom Petty’s musical legacy has inspired us deeply as artists,” says Laura Mulleavy. “We are thrilled to be able to work with the Petty sisters on this project, and even more excited that our mother was also able to participate by creating the original flower artwork. It was such a beautiful journey of creation and celebration,” furthers Kate Mulleavy.
The limited-edition, screen-printed collection includes exclusive t-shirts, sweatshirt hoodies/crewnecks and sweatpants featuring original artwork handmade by Victoria Mulleavy.
“This collection has that 60’s feeling our dad loved so much and it is incredible watching designers so good at their craft creating art inspired by our father’s music. It just feels like Wildflowers sounds,” notes Annakim Violette. Adria Petty explains, “This is a passion project inspired by my sister and it is a really loving tribute to our dad. We love this collection because it is joyful and is a great opportunity for us to give back to the emerging music community. Laura and Kate are our favorite designers so it’s exciting to see the world of Wildflowers interpreted through their eyes.”
The Mulleavy and Petty sisters were inspired to highlight a new generation of musicians in the presentation of the collaboration. Photographer Daria Kobayashi Ritch captured artists who have all been influenced by Tom’s music, including Japanese Breakfast, King Princess, Joanna Newsom, Kilo Kish, Weyes Blood, Arrow de Wilde, TWEAKS and Gabbriette.
Shop the Rodarte x Tom Petty Limited Edition Collaboration now at store.TomPetty.com
Vogue
Rodarte Reveals a Sentimental New Tom Petty Collection
https://www.vogue.com/slideshow/rodarte-tom-petty-collection
Rolling Stone
Rodarte Releases Limited-Edition Tom Petty Collection to Celebrate ‘Wildflowers’
https://www.rollingstone.com/product-recommendations/lifestyle/rodarte-tom-petty-wildflowers-collection-1233317/
Stereogum
Joanna Newsom, Japanese Breakfast, Weyes Blood, & More Model Rodarte’s New Tom Petty Capsule
https://www.stereogum.com/2162240/joanna-newsom-japanese-breakfast-weyes-blood-more-model-rodartes-new-tom-petty-capsule/news/
Brooklyn Vegan
Joanna Newsom, Japanese Breakfast, Weyes Blood & more modeled Rodarte x Tom Petty collection
https://www.brooklynvegan.com/joanna-newsom-japanese-breakfast-weyes-blood-more-modeling-rodarte-x-tom-petty-collection/
Vice
The Coolest New Stuff That Dropped This Week, From Spritzes to Satisfyers
https://www.vice.com/en/article/93yxkv/best-new-stuff-drops-october-2021-streetwear
Bello Mag
https://bellomag.com/la-revue-by-alex-22/
Celeb Magazine
Tom Petty’s Legacy Is Celebrated In A Collaboration With Rodarte
https://celebmagazine.com/tom-pettys-legacy-is-celebrated-in-a-collaboration-with-rodarte/
Glitter Magazine
Rodarte Shares New Tom Petty Collection Modeled by A-List Musicians
https://glittermagazine.co/2021/09/28/rodarte-shares-new-tom-petty-collection-modeled-by-a-list-musicians/
The Honey Pop
RODARTE PAYS HOMAGE TO TOM PETTY WITH THE LATEST CAPSULE COLLECTION
https://thehoneypop.com/2021/10/11/rodarte-pays-homage-to-tom-petty-with-the-latest-capsule-collection/