Mojo Listening Parties

Tom Petty and the Heartbreakers and Reprise Records are looking for enthusiastic fans to organize and host a listening party for the Tom Petty and the Heartbreakers' upcoming album Mojo.

What is a listening party?

It's an event held at a venue of your choice (local bar, record store, coffee house, your living room, etc) where the new album is played several times over the house stereo system. Ten fans will be picked from different cities to host their own listening party! The party should preferably be held in a public place so that fans and their friends and anyone else who wanders into the venue gets a chance to hear Mojo in its entirety prior to its official release on June 15th! These grassroots events help spread the word about Tom Petty and the Heartbreakers' and the new album while also providing a great time for fans, old and new.

If you are chosen to hold the listening party in your city, Reprise Records will send you a "listening party kit" which will include a CD and posters to help you promote your event. In addition, you will later receive a free copy of Mojo on vinyl and Blu-ray AND free tickets to a Tom Petty and the Heartbreakers show of your choice (some restrictions may apply depending on the show). All listening parties must take place between June 10th and the 15th.

Please read the rules and guidelines on how to submit your proposal for the opportunity to hold your Mojo listening party.

RULES AND GUIDELINES

1. Ten fans will be picked (possibly more depending on how many proposals are submitted) from different cities across the country. The party can be held either at a venue of your choice (preferably a public place such as your local bar, coffee shop, or record store, but your own living room is acceptable as well). The duration of the event should be roughly 2-3 hours.

2. You must submit your proposal on why you think you should be the one chosen to host the listening party via email. The deadline for submissions must be emailed to MojoListeningParty@TomPetty.com by June 2. Each listening party proposal will include details about your party such as the date you plan to hold the event, the venue where it will take place, what other festivities you have in mind, how you plan to promote the event, and how many attendees you think you will have (20-30 attendees minimum are required). Winners will be notified by June 6th.

3. Participant must agree to play the record at least as long as the event is taking place. You may integrate some other favorite Tom Petty and the Heartbreakers material, but the focus will be to get yourself, and your friends stoked on the new songs on Mojo. If the event is taking place in a public place such as a bar or coffee shop, the owner, bartender or clientele must agree to play Mojo and other Tom Petty and the Heartbreakers material for the duration of the event. Most bartenders or clientele should be excited to accommodate you as you will be bringing in business for them, especially if the party is being held at an otherwise generally slow time for them.

4. The Listening Party Kits will be shipped to all winners to arrive by June 8th. The package will include:
a) Mojo CD
b) 11 X17 full color posters
c) Reprise Records will email you fonts and images from album art to create emails, banners, and widgets to help promote your event on your local blog, Myspace, or Facebook.

5. Mojo must be played on the venue house stereo system and not a little ipod speaker or boombox in the corner of the room. It is important that no other music is played in other parts of the venue.
6. All listening parties need to be documented to prove the event occurred in order to receive tickets. Digital photos of the listening party are required and video clips if possible. We will upload the photo/video from the listening parties to TomPetty.com and the band's Myspace and Facebook Pages.

Tom Petty and the Heartbreakers appreciate your support in helping get the word out about Mojo!

Comments (70)

TyH - 30 July, 2010 Austin TX party - NO content Hey everyone! We had a great listening party in Austin, TX! Don't know why they never posted our pics and video on the community page for everyone to see, but we'd really like to share them with you...Check out the great time we had at http://www.facebook.com/pages/The-Damn-Torpedoes/146595888256 and http://www.youtube.com/watch?v=uboEWdaN_BE. Hope you enjoy!

TyH - 19 July, 2010 Austin TX party content How long ago did they post the content from the parties? Did everyone's get posted? For some reason, mine never did.....Bummed!!

ks_tpath_fan - 14 July, 2010 Listening Party Tix I was at the KC show last night. The tix I got for hosting were 10th row Center! (No backstage passes) Very awesome show, very awesome tix! What an experience!

mmcampbell3 - 8 July, 2010 Listening Party Tickets Just wondering if anyone has gone to a concert and used the Listening Party tickets. Are they good seat?? Any back stage passes???

Mr_Mal - 25 June, 2010 Tickets The response I had from Warners is that you must turn up at the venue on the day and ask at the Artist or Fan Club kiosk and show your ID. Your tickets will be waiting for you. Hope this helps. Malcolm.

neadams - 22 June, 2010 Tickets? Still awaiting tickets after photos were sent. The concert is tomorrow!

neadams - 22 June, 2010 Had party, but waiting on tickets! Anybody got their tickets after sending in photos from listening party? Still waiting word on mine with my concert of choice tomorrow!

ks_tpath_fan - 21 June, 2010 Prizes Anybody receive their tix or records yet?

Mr_Mal - 21 June, 2010 Happy Man! Well I finally received the package I've been longing for! I'm certainly not disappointed with the album, as it is by far the best work from Petty so far! Bring on the Bowl Oct 1, baby!

ks_tpath_fan - 17 June, 2010 listening kit I never got my kit either. I held the party nonetheless. I streamed the album from ESPN.

Mr_Mal - 17 June, 2010 Disappointed We still havent received our listening party kit and it seems everyone else have. Really disappointed indeed!!!!!! Hope everyone who held their party's had a fantastic time! Malcolm.

mmcampbell3 - 15 June, 2010 Atlanta Listening Party Well we had ours Saturday and what a turn out.. We had a great time and of course everyone LOVED the new CD.... Pictures to come!!!

katchat - 15 June, 2010 We had our MOJO on last night The Rock -n- Roll museum was a great place to have our party - you could feel the music vibe in the air. Buddy Holly's recordings surrounded us as we listened to TPATH MOJO. I got great press before and after the event (front page both times).I can't wait to send photos and video. Thanks for giving a small town like Clovis, NM the opportunity to host a party :)

elvis9569 - 15 June, 2010 Nashville's Mojo Great time at Mojo Grille/Broadway Brewhouse. Thanks to all in attendance: http://www.youtube.com/watch?v=quZExtNaCpw James

hbchibk - 14 June, 2010 My party's over and it was greatly appreciated to all in attendance yesterday afternoon at Harry's Blues Bar on Cape Cod. I'll be sending my report back soon! How cool that they let us do this! Had a great time!

tod_skinner - 14 June, 2010 Charlotte Listening Party on Youtube: http://www.youtube.com/watch?v=bzzoYnWAcCI

ks_tpath_fan - 12 June, 2010 wow no listening pack yet.....???

ericasteddy - 12 June, 2010 MOJO PARTY IN IRAQ Hey all you soldiers in Iraq be sure to keep your eyes and ears open for a mojo party near you. SGT PATTERSON

katchat - 11 June, 2010 Tickets to concert to follow TyH - the tickets will be sent after you send photos/video to tompetty.com, at least thats my understanding of the e-mail they sent me when I won the listening party. All I got was the CD and posters and my package wasn't opened. Of course, I'm hoping for backstage passes too :)

alz_crib - 11 June, 2010 Philly "Mojo" Listening Party - 6/14 @ T Main Street Music and The Big Jangle (the Philly area's BEST Petty tribute Band) would like to invite you to THE Philly "MOJO" Listening Party on Monday night June 14th from 7:30-10pm @ The Grape Room (http://www.graperoommusic.com) in Manayunk. We will be performing as part of the evening's schedule ... there will be Petty prizes and giveaways from Reprise Records and Main Street Music ... no cover charge and drink specials - Hope to see you there!

elvis9569 - 10 June, 2010 Nashville update Found the perfect venue name for this! The party will be at Mojo Grille/Broadway Brewhouse at 1900 Broadway in Nashville from 6-8pm on Monday the 14th. Come on out if you are in the area! -James

tod_skinner - 10 June, 2010 Charlotte NC @ Selwyn Pub listening party in Charlotte is all set for Friday, June 11th from 4:00 - 6:00 PM at Selwyn Pub. Great spot for happy hour and great new music from Tom and the boys. I've had a listen and you'll like it !!!

katchat - 10 June, 2010 My Listening Party made front page news! Check out this link: http://www.cnjonline.com/news/hosting-38665-listening-party.html My party will be Monday, June 14th at 7 PM at the Rock -n- Roll museum in Clovis, NM. We'll be surrounded by fun stuff, food, spirits and Tom Petty and the Heartbreakers music. Let's party Clovis!

gforce33 - 10 June, 2010 Wisconsin party gets some press Listening party kit arrived today in Wisconsin, and we got some press from the local newspaper! http://www.sheboyganpress.com/article/20100610/SHE04/6100381/1097/Listening-Party-at-Green-Room-Monday-for-Tom-Petty-album

TyH - 10 June, 2010 Package arrived but.... Hey! My UPS package arrived today. The driver noted that the bag had been opened. Inside it was the CD and approx. 20 posters. Was anything else supposed to be in there before I contact UPS? Were the tickets supposed to be contained in there? Thanks for your help!

- 10 June, 2010 Cleveland Kit has arrived! Got our kit today, so the party is on for Monday the 14th at the Happy Dog in Cleveland. visit www.sixtysecondsofheaven.com for details.

TyH - 10 June, 2010 Austin, TX Listening Party Update: The party will be held this Sunday, 6/13, at The Rockin' Tomato, 6pm. For one night only the venue will be serving a specialty pizza, "The Mojo". Yum! The Damn Torpedoes will perform "I Should Have Known It"....It's going to rock! Hey Cleveland, NE Ohio was my old stomping grounds! To your question, nope. No materials. Should i be concerned? I guess the waiting IS the hardest part...

katchat - 10 June, 2010 Got my package today Yeah! I got my listening package today with the CD and Posters. Everyone should receive it today! Have fun and let's jam!

- 10 June, 2010 on-line materials? Listening kit? I hope KS_TPATH_FAN is right. The Cleveland listening party is Monday. Has anyone gotten the on-line materials yet? If so, can you let me know?

ks_tpath_fan - 9 June, 2010 Listening "Kit" I'm betting we'll get it tomorrow. I've been doing the best I can to let the local media know. This is quite a challenge with so little time.